The rules of engagement have changed. Interruption is dead. Now, the audiences decide. And in order to get their attention, you have to be relevant, helpful, and interesting. You have to offer them something they want or need.
In order to achieve that, we need to do two things "know what they want" and "making friends with them". With a good understanding of those potential points of collection, we can create a strategy and work to build consumer engagement.
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